“We can all play our part; by backing the Made Local campaign, we can help our vibrant Irish design and craft sector to return to prosperity and growth”.
– Tánaiste and Minister for Trade, Enterprise and Employment, Leo Varadkar
Ailish McElroy Millinery is proud to be a part of the new #MadeLocal 2021 campaign developed by the Design and Craft Council of Ireland to help the Irish craft and design sector through the challenges brought about by COVID-19. The campaign aims to celebrate and support Irish makers and their work calling on consumers to shop local and consider the breadth of Irish-crafted, high-quality products available here. This will, in turn, help to re-vitalise our wonderful craft industry.
Launched by Tánaiste Leo Varadkar and Actor and Writer Amy Huberman this campaign highlights the breadth and beauty of authentic Irish made crafts to help boost the Irish craft industry.
Recent research conducted by DCCI indicated that 9 in 10 consumers feel an affinity to Irish craft and design.
Consumers will see the newly designed Made Local symbol in participating retailers when shopping for gifts and keepsakes during their holidays.
This will be featured on Irish-made craft and design in these shops across the country from today.
Speaking at the launch, Tánaiste and Minister for Trade, Enterprise and Employment, Leo Varadkar, said Ireland is known for its talented designers and craftspeople.
“We can all play our part; by backing the Made Local campaign, we can help our vibrant Irish design and craft sector to return to prosperity and growth,” he said.
Actor and Author Amy Huberman has called on people to support the industry and to shop local.
“Following a very difficult few months due to Covid-19, it is important to make a conscious effort to help local craft businesses in Ireland. Our country is full of some of the most talented designers and craftspeople in the world and we are so lucky to have such beautiful produce right here on this island. We would like to encourage consumers to think before they shop and give our local makers a chance to thrive over the coming months,” she said.
The Made Local campaign will run throughout the summer of 2021.